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Event Details
SMC-DC is pleased to announce our May meeting, Crisis Communications and Social Media: Be Proactive in your Reaction. This will be a very interactive event, as each panel member will have time to share their experiences, and then the group will discuss examples of case studies and methods used by high profile companies in times of crisis. Non-profit, corporate, and agency professionals alike will benefit from this session.
Special thanks to Levick Strategic Communications for hosting and to JESS3 for sponsoring.
Please scroll down for important information about upcoming events, including our June meeting, BlogPotomac (less than 40 seats are left!) and discount registration for the Online Marketing Summit next week!
EVENT INFORMATION
Title: Crisis Communications and Social Media: Be Proactive in your Reaction
When crisis strikes in the digital age, the news cycle can impact your brand in a matter of minutes. At times like these, what you do next matters most. In today's fluid social media environment, companies, countries, and organizations are trying to understand how best to leverage social media tools to proactively engage with key audiences and protect their brands in times of crisis.
In an environment where innuendo parades as truth and misinformation can spread like wildfire, understanding in advance best practices for protecting online reputations before, during, and after a crisis occurs will ultimately determine success or failure in the court of public opinion.
In this session the speakers will offer:
- Case
studies of social media crisis engagement efforts
- Do’s
and Don’ts for blogger engagement in times of crisis
- Integrating
online and offline strategies for coordinated messaging and crisis response
- Best
practices for working with clients to develop crisis plans before a crisis hits
and for implementing rapid response social media crisis tactics
- Effectively
advising reluctant or skeptical clients on the importance of wading into the
social media space in times of crisis
PANEL
- Andy Carvin, NPR
- Dallas Lawrence, Levick Strategic Communications
- Jon Eick, New Media Strategies
- Gayle Weiswasser, TMG Strategies
DATE/TIME
Wednesday, May 20, 2009
6:30 pm to 8:30 pm
SPONSOR
VENUE / TRANSPORTATION
Levick Strategic Communications
2nd floor (discussion), 4th floor (reception) -- there will be signage
1900 M Street, NW
Washington DC
METRO: Farragut North or Dupont Circle
PARKING: There are parking garages located nearby.
CONNECT:
Online Marketing Summit (OMS)
Date/Time: May 14, 2009
Location: Marriott Key Bridge, Arlington VA
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Levick Strategic Communications
1900 M Street, NW
Washington,
DC
Wednesday, May 20, 2009 from 6:30 PM to 8:30 PM (ET)
Add to my calendar
Hosted By
Social Media Club DC (SMC-DC)
Social Media Club
(www.socialmediaclub.org) is being organized for the purpose of sharing
best practices, establishing ethics and standards, and promoting media
literacy around the emerging area of Social Media. This is the
beginning of a global conversation about building an organization and a
community where the many diverse groups of people who care about social
media can come together to discover, connect, share, and learn.
Social
Media Club brings together journalists, publishers, communications
professionals, artists, amateur media creators, citizen journalists,
teachers, students, tool makers, and other interested collaborators.
Essentially the people who create and consume media who have an
interest in seeing the ‘media industry’ evolve for everyone’s benefit.
We are more than just USERS, we are the reason the tools exist - we are
the people who communicate our thoughts and ideas near and far. Join us
and let’s shape the future together!
