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SMC-DC May Event: Crisis Communications and Social Media: Be Proactive in your Reaction

Wednesday, May 20, 2009 from 6:30 PM - 8:30 PM (ET)

Washington, DC

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Event Details

SMC-DC is pleased to announce our May meeting, Crisis Communications and Social Media: Be Proactive in your Reaction. This will be a very interactive event, as each panel member will have time to share their experiences, and then the group will discuss examples of case studies and methods used by high profile companies in times of crisis. Non-profit, corporate, and agency professionals alike will benefit from this session.

Special thanks to Levick Strategic Communications for hosting and to JESS3 for sponsoring.

Please scroll down for important information about upcoming events, including our June meeting, BlogPotomac (less than 40 seats are left!) and discount registration for the Online Marketing Summit next week!

 
EVENT INFORMATION
Title: Crisis Communications and Social Media: Be Proactive in your Reaction

When crisis strikes in the digital age, the news cycle can impact your brand in a matter of minutes. At times like these, what you do next matters most. In today's fluid social media environment, companies, countries, and organizations are trying to understand how best to leverage social media tools to proactively engage with key audiences and protect their brands in times of crisis.

In an environment where innuendo parades as truth and misinformation can spread like wildfire, understanding in advance best practices for protecting online reputations before, during, and after a crisis occurs will ultimately determine success or failure in the court of public opinion.

In this session the speakers will offer:
  • Case studies of social media crisis engagement efforts
  • Do’s and Don’ts for blogger engagement in times of crisis
  • Integrating online and offline strategies for coordinated messaging and crisis response
  • Best practices for working with clients to develop crisis plans before a crisis hits and for implementing rapid response social media crisis tactics
  • Effectively advising reluctant or skeptical clients on the importance of wading into the social media space in times of crisis
PANEL
  • Andy Carvin, NPR
  • Dallas Lawrence, Levick Strategic Communications
  • Jon Eick, New Media Strategies
  • Gayle Weiswasser, TMG Strategies
 
DATE/TIME
Wednesday, May 20, 2009
6:30 pm to 8:30 pm

SPONSOR


 



VENUE / TRANSPORTATION
Levick Strategic Communications 
2nd floor (discussion), 4th floor (reception) -- there will be signage
1900 M Street, NW
Washington DC

METRO: Farragut North or Dupont Circle
PARKING: There are parking garages located nearby.

CONNECT:

UPCOMING EVENTS
BlogPotomac (this will be our JUNE MEETING -- sign up now!)
Date/Time: Friday, June 12, 2009
Location: The State Theater, Falls Church VA
Register: http://blogpotomac2009.eventbrite.com/
More information: http://blogpotomac.com/
Twitter: http://www.twitter.com/blogpotomac

Online Marketing Summit (OMS)
Date/Time: May 14, 2009
Location: Marriott Key Bridge, Arlington VA
Register: Receive 20% off of registration with discount code: SMCDC20 or simply use the following URL to register: http://www.onlinemarketingsummit.com/default.php?coupon=SMCDC20
More information: The Online Marketing Summit (OMS) is the premier educational event for marketing professionals and is coming to DC on May 14th as part of its 16 City Whistle Stop Tour (http://www.onlinemarketingsummit.com/cities_and_agendas/washington-dc.php).
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When

Wednesday, May 20, 2009 from 6:30 PM - 8:30 PM (ET)

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Where
Levick Strategic Communications
1900 M Street, NW
Washington DC




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Hosted By

Social Media Club DC (SMC-DC)

Social Media Club (www.socialmediaclub.org) is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn.

Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just USERS, we are the reason the tools exist - we are the people who communicate our thoughts and ideas near and far. Join us and let’s shape the future together!
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